Coffee Heritage Project acknowledges that coffee farmers are and have always been the backbone and greatest asset of the Philippine coffee industry, and therefore – they must be part of its future. It is from this premise that Coffee Heritage Project departs from the traditional “top-down” approach and is leading a shift towards a knowledge-intensive way of coffee farming through “participatory” approaches to help coffee farmers adjust to the new realities of the industry.
Problems in coffee growing communities are not just technical, but have social, economic, environmental, and other dimensions as well. Thus, Coffee Heritage Project works closely with coffee farmers to fully understand their problems and to try out potential solutions at an early stage, then sharing this knowledge with other coffee growers.
Coffee Heritage Project aims to make a positive difference for all those to whom coffee is a way of life.